About

Hi, I'm Juliette.

I lead content design for the Facebook Discovery, Creators, and Monetization teams — three very different spaces with different audiences and goals. But the mission remains the same: using language to make digital experiences more human.

I'm a writer to the core, with a background in literary studies and journalism, and I believe that good writing is the foundation of success for any content design project. I also care deeply about, and excel at, building healthy teams where people can thrive and grow to their full potential.

I live in Seattle, where I mostly grew up, but I was born in New York City and have lived in New Orleans, Miami, Portland, and Wuhan. I love studying languages; right now I'm focused on Italian. In my free time, I write fiction.

Approach

The best content design comes from rigorous research, high craft, and an openness to the needs and perspectives of others.

Keep it human

A usable and enjoyable digital experience starts with empathy and imagination. I hire and coach for the ability to inhabit other people's point of view, especially those who are different from ourselves.

Writers still matter

Sure, anyone can use AI to generate passable strings. But AI can't make it sing, and it can't always make it make sense in context. For that, you need a writer — and not just any writer: one grounded in systems thinking, with a passion for technology.

Did I mention keeping it human?

Building a healthy and high-performing team begins with a genuine commitment to each person on it — understanding their strengths, coaching on their growth areas, and getting to know them as people.

Work